Posthumanist stylistics

I present a posthumanist approach to literary interpretation using stylistic analysis. It is posthumanist since i) digital cameras/audio-video resources and editing applications prompt multimodal readings of literary works unlikely from human intuition alone;ii) anthropocentrism in literary texts is defamiliarised. I highlight how stylistic analysis can be used productively for developing multimodal creativity in posthumanist reading by motivating audio-video edits and effects. I model using Anne Brontë's poem ‘Home' (1846). When read only with intuition, ‘Home' communicates young Brontë's yearning for her family home. In contrast, this article has a non-intuitive digital multimodal realisation of this poem where a young Californian stuck in London because of pandemic (Covid-19) travel restrictions yearns for her home state in the aftermath of wildfires linked to anthropogenic climate change. This posthumanist transformative reading, flagging the negative repercussions of humans for their planetary home, defamiliarises the poem's anthropocentric normality. Importantly, I show how stylistic analysis of ‘Home' motivates creative use of audio-visual edits and effects in the posthumanist multimodal reading. The article makes contrast with standard interpretive practice in stylistics (‘humanist stylistics'). It also reflects on the value of posthumanist stylistics for extending students' creative thinking in an educational context. © The Author(s) 2023.

Posthumanist perspectives on transhumanist marketing: More than human genes, more than market promotion

Transhumanism advocates enhancement of current human capacities with new technologies, in pursuit of human improvement and perfection, and thereby creates lucrative marketing opportunities. We use the broader concept of posthumanism, which includes this, but also all the other ways in which humans are enhanced by non-humans. However, our study is not about posthumanism, but about how a posthumanist critique can enhance our analyses and diagnoses. We consider not just technology, but also other species such as our microbiome, in an effort to critically examine transhumanist marketing, and develop analytic tools to better understand it. The limitations are highlighted with an extended example of the marketing of health information in response to the Covid-19 pandemic. Transhumanist marketing is distinguished between "ends”, promoting products, and "means”, as ways to facilitate marketing. We offer a typology of motivations for consumption of transhumanist goods and services.Alternate abstract: Il transumanismo sostiene l'incremento delle attuali capacità umane attraverso le nuove tecnologie, alla ricerca del miglioramento e del perfezionamento umani, quindi crea opportunità di marketing redditizie. In questo saggio facciamo ricoroso al concetto più ampio di postumanismo, che include il transumanismo ma anche tutti gli altri modi in cui gli umani possono essere perfezionati dai non umani. Tuttavia, il saggio non riguarda il postumanismo in sé, ma il modo in cui una critica postumanista può far avanzare le nostre analisi e diagnosi. Consideriamo non solo la tecnologia, ma anche altre specie come il nostro microbioma, nel tentativo di esaminare criticamente il marketing transumanista e sviluppare strumenti analitici per comprenderlo meglio. I suoi limiti sono evidenziati attraverso l'esempio del marketing delle informazioni sanitarie in risposta alla pandemia da Covid-19. Il marketing transumanista può essere distinto tra "fini” – vale a dire la promozione di prodotti – e "mezzi”, intesi come modi per facilitare il marketing. Il saggio propone una tipologia delle motivazioni che inducono al consumo di beni e servizi transumanisti.

The double effect of the pandemic in the transhumanist discourse

The COVID-19 pandemic has revealed a partially forgotten vulnerability. This very hostile period has made us more aware of the finitude of our life as well as the dangers to which we are exposed as the biological organisms that we are. Faced with such a panorama, transhumanism has taken advantage of this situation to claim, more forcefully than ever, the benefits that the application of technologies on human beings could have. Yet, at the same time, opponents of this movement have pointed out, with equal intensity, how the pandemic has wakened many of its promises. We show how both the former and the latter continue to hold radically different positions regarding how to address vulnerability. However, both have seen the pandemic as an opportunity to highlight what should be the right direction for the future of our species. This event, which is not rooted in the field of science-fiction, could be decisive in rethinking the great challenges that (still) await us.

Transhumanism, a paradigm for the analysis of living and housing post pandemic

At present, the paradigm of housing design and construction is approached under economic and environmental analysis schemes. However, this issue has fundamental risks, such as identifying the origin of the problem in essential aspects such as the conception of living and the way in which this action shapes spaces, systems of intervention and appropriation of the environment. The pandemic resulting from the covid-19 outbreak has generated circumstances in which confinement and social distancing regulations have made the limitations of the current paradigm evident in many aspects, particularly the design of housing being one of the most important. For this reason, this article aims to explore and analyze the modern housing paradigm, the problems that have emerged during the pandemic, and present a new paradigm based on the implementation of approaches that seek to explore options to redefine the human condition through knowledge and understanding. technology through concepts such as transhumanism which is proposed as an alternative to overcome the limitations and damages of the modern age;as well as avoiding the search for utilitarian absolutes in the field of the construction of human habitation

(Re)-Emerging Challenges in Christian Bioethics: Leading Voices in Christian Bioethics.

This is the third installment in a Christian Bioethics series that gathers leading voices in Christian bioethics to examine the themes and issues they find most pressing. The papers address fundamental theoretical questions about the nature of Christian bioethics itself, long-standing ethical issues that remain significant today, including physician-assisted suicide, euthanasia, the definition of death, the allocation of scarce resources, and finally, more futuristic questions regarding transhumanism. The contributions underscore the enduring significance of Christian engagement in bioethics.